Web Design as a Motivator for Improving Your Sales

August 17, 2022
By: Joshua Hay

As a business owner, you always want to be improving sales. This means getting more people to take the desired action on your website- whether that’s signing up for a newsletter, buying a product, or anything else. Even a small positive nudge in your conversion rate can make a big difference in sales over time. Luckily, there are easy ways to change your web design to encourage more conversions.

A recent study found that for every $1 invested in optimizing a website for better user experience, the company saw a $100 return. This means that by making simple changes to improve the user’s experience on the site, the company saw a huge increase in profits. This tactic is called conversion rate optimization or CRO.

Most site visitors are not ready to buy what is being sold. This means that the website needs to have content and design that leads the viewers closer to wanting to buy the product. If the website is hard to navigate or the design is not appealing, the viewers are less likely to be engaged and more likely to leave the site.

In order to have a website that converts well, you need to make sure that all of the conversion points on your website are supported by strong digital marketing and SEO strategies. This will help boost your site’s discoverability and ensure your message is tailored to your target audience. A professional website optimized for search and conversion is essential for any business that wants to succeed online.

The Benefits of Conversion-Focused Web Design

User interface (UI) refers to the look and function of your website, while UX is the overall journey of your site visitors. A complete understanding of these concepts is essential for creating an effective and user-friendly website.

When you make your website’s design and navigation more user-friendly, you make it more likely that people will want to use it. This increases your chances of getting website conversions (turning visitors into customers or taking some other desired action).

Two of the Most Critical Site Elements

1. The Design

Your website’s design is crucial in making a good first impression. In just 50 milliseconds, users will form an opinion about your site based on its visual appeal. If your homepage is poorly designed, it will reflect a high bounce rate – the percentage of site visitors that leave after only viewing one page. A well-designed website will persuade users to stay on the page and explore further.

A study from 2004 showed that people generally don’t trust websites that have bad design elements. This means that if you want people to trust your website, you need to have a good design that makes a good first impression and leaves a lasting impression.

2. The Navigation

The navigation bar on a website is valuable because it helps users find the information they need quickly and easily. A well-designed navigation bar will have links to the most important sections of the site, making it easy for users to find what they’re looking for. On the other hand, a poorly designed navigation bar can be confusing and frustrating for users, leading them to leave the site altogether.

It is the most important tool on your website for helping your visitors find what they are looking for. It should be clear and easy to use and answer your visitors’ most pressing questions about your products and services. By providing clear and easy access to your products and services, you can make your visitors more likely to take the actions you want them to take.


Web design is an important factor to consider when trying to improve your sales. By having a well-designed page, you can make a good first impression on potential customers and increase the likelihood of them doing business with you. Additionally, a well-designed website can help you stand out from competitors and increase your online visibility.

If you are looking for a company that specializes in web design in Winnipeg, look no further than our expertise here at Hello Digital Marketing. We love creating digital solutions for all types of businesses, whether we’re designing a website, building a brand, or delighting audiences. Call us today and we will boost your online presence through our exemplary web designs.


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