People today expect rapidness everywhere. Especially when they are seeking information in the digital space. Is your website delivering what they want? Are you letting your user experience suffer? As a consequence, is your website allowing your rankings to slip in search engine results? If you don’t spend time optimizing your website, it will slow down over time. But there are simple and actionable steps you can take. Improve the user experience on your WordPress site—show yourself as an authority that delivers value to users and ranks high. That’s why we rounded up the best advice for improving your WordPress website performance. If this is something that you’re interested in learning more about, here are three effective ways to boost WordPress performance.
Choose a Reliable Host
Misconfigured web hosting can be a death sentence for your website. To avoid such a scenario, why not invest in the highest-quality host? Managed hosting is always a good idea, especially when you are choosing based on performance alone.
Managed hosting solutions can provide you with access to hosting and additional resources and features. Basically, you won’t have to worry about the technical details of hosting, and your website can improve in terms of its performance. The other type of hosting is shared hosting. Although it can be dependable and economical, it can also slow down your website. That is because it means you are sharing server resources with the host’s other clients. This can cause your website to slow down during peak traffic times.
Utilize Page Caching
Activating page caching on your WordPress website can cut your load times in half, even if you’ve opted for a cheaper shared hosting plan. Ordinarily, when a visitor lands on any given page of your site, the WordPress server has to “build” that page entirely anew. The server performs a series of steps to create the HTML that the site visitor will eventually see, including running PHP and querying your site’s database. Once that HTML is delivered, the server can return it to the visitor. While this process doesn’t take long, it does use additional resources with each visitor and delays each visit by an amount of time depending on your traffic levels. Using caching obliterates that problem by storing the finished HTML for each page so that the next time someone visits that page, the server can simply deliver a cached copy without going through all its steps again.
Pick the Right Theme
Instead of picking a fancy theme with a lot of features, stick to a minimalist theme. If you go for a minimalistic theme that only has the features you need, it will load faster than themes with a lot of intricate features. And if down the road you discover you need some new features, you can always install plugins.
We hope this article proves to be useful when it comes to helping you gain a better understanding of how to maximize your website. Considering how important website performance is, you’ll want to do all you can to ensure that your website is always at its best. Be sure to keep everything you’ve learned here in mind so that you can boost WordPress performance and make the most informed decisions for your website.
Do you need help improving your WordPress website? Hello Digital Marketing is a digital marketing agency in Winnipeg offering a wide range of solutions. We help build brands and design websites for all types of businesses. For more information on what we can do for you, contact us today!