When did you last update your website? Most websites have an average life span of 3-5 years, after which they need to be redesigned. Your company’s website is the first thing customers will see, so it needs to be easy to use, clean looking, and up to date.

To help you decide if your website needs a refresh, Hello Digital Marketing, your trusted website design company in Winnipeg, has put together six telltale signs your website is outdated.

Your “About Us” Info Is No Longer Accurate

If you haven’t updated your company information for well over a year, you should consider updating your website information. Thoroughly revamping your website with new information will also help to strengthen its SEO.

You’ve Got Missing Pages and Broken Links

When a website is outdated and having a missing page or broken link on your website is a surefire way to drive your traffic away. As a web user, you know how frustrating it is to encounter broken links, especially when you’re in a rush to find the information you need. This is a sign that your website is outdated. the best way to fix this is by redesigning your website.

You Still Have Stock Photos

We get it; stock photos are convenient. You can quickly slap them together with little to no effort and move on. However, well-chosen photos give your website a polished feel and personality. If you want your website to come across as professionally run and modern, you should update your photos to the latest ones.

You Don’t Have a Clear Call-to-Action

If you don’t ask for the sale, you won’t get the sale. One of the most frustrating things you can do to a web user is to have a website that’s begging to get built by you but does not tell you how to do so. Make it easy for your visitors to take the next step by including a clear call-to-action on the pages of your site.

Your Web Design Is Dated

Signs your website is outdated when the design of your website dates back to the early days of the internet, that’s an indication that it’s time for a refresh. Functional and outdated design layouts tend to distract customers from the content that’s being displayed. This can also affect your SEO rankings, as modern designs tend to rank higher than outdated web designs.

Your Website Is Not Mobile-Friendly

According to Google, over half of its users are accessing the internet with a mobile device, and the statistics for other platforms aren’t that much behind. That’s not surprising because most people are on their mobile devices for hours on end. Going online on a phone or tablet is certainly more convenient than having to get a laptop or desktop working, especially if you’re looking for products or services. If your website isn’t mobile-friendly, this will greatly affect your search rankings. You are missing out on a lot of potential customers if your website is not working on mobile devices.

Conclusion

When you invest your time and money in branding and marketing, it’s crucial to put your best foot forward and make sure that your website is up to date. Your website is the first opportunity for customers to connect with you. If you want to leave a lasting impression on your customers, you should give your website a refresh. The good news is you can always get professional website design services in Winnipeg. Just make sure that the company you choose understands your needs, your brand voice, and your goals for your website. 

Hello Digital Marketing offers expert website design services in Winnipeg to businesses of all sizes. Start a conversation with us today so we can help you with our digital solutions!