There are many opinions on what makes a perfect business website. While there is no definitive answer, certain elements can create a website more effective and user-friendly. An ideal business website must have the user in mind.
Furthermore, the website should be responsive and adjust to different screen sizes. Finally, the website should be secure, ensuring customer data is protected. But which practices should web designers consider while creating clients’ websites? Here are some ideas.
1. Use Simple Designs
Regarding website design, simplicity is often the best way to go. Simple techniques are easy to navigate and often appeal to a broader audience. When choosing a design for a business website, consider using a clean, simple layout that is easy to understand and follow.
The design doesn’t have to be complicated. However, it should come easy for all users, regardless of age and technological knowledge. A simple-designed website should attract more visitors as users appreciate simple and clean interfaces they can interact with.
2. Keep Navigation Easy
When creating a business website, it is essential to keep the navigation accessible. The easier it is for users to navigate the website, the longer they will stay on it. As a result, consider using a simple navigation bar that is easy to follow.
The navigation bar should be placed in a prominent location on the site and include links to all website pages. Visitors should also feel that the overall layout is straightforward and leads them to where they should be on the website.
3. Incorporate Branding Elements
While a business website should be easy to navigate, it should also be visually appealing. One way to achieve this is by incorporating branding elements into the design. For example, a company logo and colours can help establish the brand identity.
Including a company tagline can also be beneficial to ensuring a website stays on-brand. However, the slogan should only be a phrase summing up the company’s mission and vision. It should also be attention-grabbing and attractive enough for users to appreciate.
4. Maximize the Website Fold
The website fold is the area of a website that a user can see without scrolling. Usually, it caters to the first third of the website. It’s the first thing a user sees when they land on a website, so it’s important to maximize it.
The website fold should be kept clean and simple. A company’s name and logo should be a rule of thumb. However, it can also contain unique details like seasonal announcements and more. Designers can also incorporate the company’s tagline.
5. Enable Page Responsiveness
Most people use mobile devices to access the internet nowadays. It is why it’s essential to make sure the website is responsive. A responsive website has a design that automatically adjusts to the user’s screen size. A responsive design makes the website more user-friendly and helps optimize a search engine. It also ensures that the website doesn’t lose its functionality when viewed on a mobile device.
A well-designed website is essential for a company’s success. It’s the first thing a potential customer sees and can make or break the company. Creating a website is a big responsibility. It’s essential to ensure that it’s up to the standards that today’s users require. The website should be easy to navigate and visually appealing, and informative. It should be responsive and have a clean and simple design.
Hello Digital Marketing is a full-service digital marketing company based in Winnipeg, helping clients with various website design and development concerns. We aim to help businesses get the most out of their campaigns online through digital advertising. Learn how to grow your website by booking an appointment on our website today.