5 Underrated Design Principles to Use in Your Website

August 24, 2022
By: Joshua Hay

Websites are a necessary avenue in the modern and digital world. We use them for everything from booking travel to finding a new job, and they are a key aspect of any business’s digital marketing strategy.

Designing a good website can be a daunting task, but it is important to remember that you can get assistance from website design services. With their knowledge and expertise, they can execute different and underrated web design principles that can help you create a successful website.

Here are five underrated design principles that you should keep in mind when creating your next website:

1) Rule of Thirds

The rule of thirds is a very essential principle of composition. It is used in photography, videography, and graphic design. The rule of thirds can also be incorporated into your web design to create visually appealing content.

Imagine your screen divided into nine equal sections by two equally spaced horizontal lines and two equally spaced vertical lines. The four points where these lines meet or intersect are called power points.

When composing an image, it is quite important to place the subject of the image on one of these power points. This will create a more balanced and pleasing composition that’s satisfying to browse.

2) Grid-Based Layout 

Grid-based layouts are very popular in web design. They are used to create a structure for the content on a page. A grid-based layout consists of a series of rows and columns. The content on the page is then placed into these rows and columns.

Grid-based layouts are helpful because they provide a framework for designers to work within. They also help to create an incredibly clean and consistent look throughout a website, which improves the feel of it as well.

3) Hicks Law

Hicks Law is a principle that states that the more choices a person has, the longer it will take them to come to a decision. This principle can be applied to web design in several ways. For example, if you have a website with a lot of content on it, it may be helpful to use a grid-based layout to make things easier for visitors to find what they are looking for.

4) Fitts Law

Fitts Law is a principle that states that the time it takes to move to a target is a certain function of the distance to the target and the size of the target. This principle can be quite good to apply to your site’s web design in a number of ways, but quite a common method is the placement of buttons and links.

5) Responsive Design

Responsive design is a web design principle that states that a site should be designed in a way that allows it to adjust to the different screen sizes of different devices. This is important because more and more people are using mobile devices to access the internet, and you want to make sure that your website can be easily viewed on these devices.


In summary, there are a few underrated design principles that can be really helpful in creating an effective website. Connect with a web designer to make your site more user-friendly and visually appealing.

Looking for Calgary web design? Hello Digital Marketing in Winnipeg, MB, comes up with creative digital solutions for all types of businesses in Canada, whether we’re designing a website, building a brand, or delighting audiences. Contact us today!


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