Choosing a Website Color Scheme: 5 Tips to Do It Right

November 17, 2022
By: Joshua Hay

Your website’s colour scheme is one of the first things that visitors will notice, so it’s important to choose a scheme that reflects the tone and feel of your site. There are a few things to consider when choosing a colour scheme, including the overall look of your site, the colour that is most associated with your brand, and the colour that will work well with your content.

Here are some tips you can use to ensure you choose your website colour scheme correctly.

1. Learn and Understand the Color Theory

Colour theory is the study of the effects of colour on human beings. It is a scientific field that looks at how colour affects our emotions, behaviour, and overall health.

When it comes to choosing a colour scheme for your website, it is important to consider the effects that colour has on people. You want to choose a colour scheme that is pleasing to the eye and that will create a positive experience for your website visitors.

2. Research Color Psychology

When it comes to the psychological effects of colours, research has shown that certain colours can affect our moods and emotions. For example, blue is often associated with calm and serenity, while red is associated with energy and excitement.

You want to choose a colour scheme that creates the right mood for your website. If you are selling a product that is calming and relaxing, you might want to use a blue colour scheme. If you are selling an exciting and energetic product, you might want to use a reddish colour scheme.

3. Keep the Color Scheme Simple

Anytime you’re designing something for the web – be it a website, web app, or even just a simple landing page – one of the first decisions you’ll have to make is what colour scheme to use. And while there are literally millions of different colour combinations you could choose from, it’s always best to keep things simple.

It’s best to keep things simple by choosing a limited palette of two or three colours. This will make it easier to create a cohesive look, and it will also help ensure that your website is easy to read and navigate.

4. Consider Color Contrasts

Colour contrast is an important factor to consider when choosing a colour scheme for your website. It can help make your site more accessible to users with visual impairments, and make your content easier to read for everyone.

When it comes to colour contrast, it’s important to strike a balance. You want to choose colours that are easy to read, but you also don’t want your site to look like a neon sign. A good rule of thumb is to use a light background colour with dark text, or a dark background colour with light text.

5. Make Your Colors Represent Your Branding

When it comes to choosing a colour scheme for your website, it’s important to make sure that the colours you choose represent your brand. After all, your website is one of the first places that potential customers will go to learn about your company, and you want to make sure that you’re putting your best foot forward.

Final Thoughts

Choosing the right colour scheme for your website is important for creating a cohesive and professional-looking site. There are a few things to keep in mind when choosing colours, such as the meaning of colours and how they can affect your website’s tone. With a little bit of thought, you can easily create a colour scheme that will give your website the look and feel you want.

If you’re looking for excellent website design in Winnipeg, check out Hello Digital Marketing. We create one-of-a-kind solutions for all kinds of businesses that will surely delight them and their audiences. Book a call today to get started.


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