Having a new website for your business is the first step to gaining more clients and ultimately getting a fatter wallet! However, have weeks gone by without any new leads from your website? This can be frustrating, and it’s understandable. The good news is that this problem can be solved!
What To Do If Your Website Does Not Drive Any Leads
1 – Try Quick Fixes First
There are some quick fixes that you can try before anything else. The first thing you can do is to go to your website yourself. Open your website on a browser and check that everything is working as they should. Are all functionalities of the website up and running? Are your contact forms functioning correctly? If even one of these is broken, there is a chance that you have already missed potential sales from people trying to access your website and finding that it was not working.
Another quick fix to try is to check that you have a look at the mobile compatibility and friendliness of your website. Test it out to check whether your website is mobile-friendly. Sometimes, websites are only compatible with desktops. You may not be aware of how many potential leads you may have lost because they chose to leave the site. After all, it was not compatible with their mobile devices.
2 – Website Audits And CRO Management
You may want to look into conversion rate optimization. CRO specialists can look into your website’s CRO and audit it for you. They will be able to tell you what aspects you need to change and how the website can be optimized to get more leads. Conversion rate optimization means trying to turn the visitors of your website into customers down the line.
3 – Contact Forms
It is a wise decision to place contact forms on your website. In case anyone who visits your website has any questions, they will be able to reach you by using the contact form. These messages and exchanges between you and the website visitor can later be converted into sales if they decide to buy the product or service you are selling.
4 – SEO Management
Good SEO management will allow your website to come out on top of search results. The goal is to stand out so that your target audience will be more likely to click on your website. You can create content with specific keywords that are trending and related to your business. You may need to hire an SEO specialist and content creation team to help you generate content to help boost your SEO rankings.
It may take a little effort to get to the bottom of what is going on, but the time and effort will be worth it in the end. Once you can find out what was going wrong, your website will drive more leads and will result in more profit.
First, identify the problem and look into possible solutions to help solve why your website isn’t gaining any new leads. If all else fails, you can choose to hire the services of a digital marketing agency to help you identify problems and solve them.
Hello Digital Marketing is a digital agency offering a wide range webmaster and wordpress support services in Winnipeg. We help build brands, design, and maintain websites for all types of businesses. Contact us today!