Due to how impactful technology has become, it’s in your best interest to fine-tune your approach to your site. And while people are often focused on increasing traffic to their site, it’s important to remember that boosting traffic alone isn’t enough. Indeed, you’ll also want to make sure that you’re able to convert your site’s visitors. To get your website traffic to convert into customers, it needs to have content that efficiently informs and entertains your audience. If you need help with this, we’ve got just the thing for you. To fully understand why your website isn’t converting, here are four common reasons to follow why.

You Don’t Have a Clear Strategy

One of the reasons your website isn’t converting is the result of business owners don’t know where to begin when planning a website, or they overload themselves with tasks and make decisions too quickly. These actions can often lead to a poor user experience, which leads to lower conversion rates. You can’t improve your website’s conversion actions if you don’t have a clear strategy for them. 

You Haven’t Designed Your Site for Intuitive Information Hierarchy

Information hierarchy is important for web design because it guides the user’s interaction with your website. Bad hierarchy can overwhelm the user and make them frustrated, but good hierarchy organizes information and makes it easy for your users to find what they are looking for. The hierarchy also helps create a smooth and efficient user experience. Make your call to action larger, brighter, and more attention-grabbing. Otherwise, you’re sending your users to parts of your website that have low conversion rates.

Your Site Is Too Slow

How fast a website loads is a ranking factor for SEO, Google has said it matters, and people ranking higher tend to be the ones with the fast, snappy sites. In addition to SEO, how fast a website loads affects your bounce rate. If your site loads slowly, users are more likely to leave your site before seeing what it is you have to offer. Therefore, it’s important to make sure your site loads as quickly as possible. There are a few methods for improving page loading speed: optimizing images, using a cache plugin, and reducing unnecessary HTTP requests. Following these tips ensures that your website loads quickly for users everywhere.

Your Site Isn’t Designed for Mobile Users

Another reason your website isn’t converting is that the mobile traffic has been steadily increasing over the years. It’s now more important than ever to design websites that are optimized for mobile devices. Mobile-first design is becoming more popular because users are increasingly using mobile devices to access the internet. Recent studies have shown that over 50% of web traffic comes from mobile users.

Conclusion

We hope this article proves to be useful when it comes to helping you improve your website. With the information that we’ve laid out here, you should be able to identify the friction points within your website that are hurting your overall conversion rates. With this information in mind, you’ll be able to make the necessary changes to improve your site. If you need help with this, we suggest working with digital marketing professionals.

Do you need help improving your website? Hello Digital Marketing is a digital marketing agency in Winnipeg offering a wide range of solutions. We help build brands and design websites for all types of businesses. For more information on what we can do for you, contact us today!