As a business owner, having a website is essential in today’s digital world. Your website is often the first thing potential customers turn to when researching your business, so it’s important to make a good impression. Unfortunately, if your website is outdated or poorly designed, potential customers may be turned off. If you feel like your website is in need of a makeover, it may be time to hire a web designer.

1. You Have a High Bounce Rate

Bounce rate is an essential metric that can tell you a lot about your website’s performance. It’s the percentage of visitors who come to your website and leave without taking any action. A high bounce rate can indicate that something is wrong with your website, and it might be time to hire a web designer to update your site.

When you look at your website’s bounce rate, it’s important to consider the context. For example, if your website is designed to be a single page and visitors are supposed to click through, then a high bounce rate could be normal. However, if a large percentage of visitors are leaving your website without taking any action, then you should consider making changes.

2. Your Website Is Difficult to Navigate

Navigating a website should be simple and intuitive. If it takes more than a few clicks to find what a user is looking for, your website design may be in trouble. Poor navigation can cost you conversions and lead to customers leaving your website before they can find what they’re looking for.

A website should be easy to explore and offer a clear path to the most important pages. If your website is difficult to navigate, it can be a major turn-off for visitors and customers.

Long page load times are one of the most common reasons why people abandon websites. If your website takes more than a few seconds to load, it’s time to hire a web designer to optimize your page speed.

Poorly structured navigation is another thing that can make it difficult for users to find what they’re looking for. If the navigation menu isn’t organized logically or there are too many options to choose from, it’s time to hire a web designer to revamp your navigation structure.

A lack of search functionality is another sign of a poorly designed website. Search functionality is essential for larger websites. If your website doesn’t have a search function, it’s time to hire a web designer to add one.

3. Your Website Is Not Optimized for Mobile

In today’s world, having a website that is optimized for mobile is essential. Mobile devices are being used more and more, and if your website isn’t optimized for mobile, you could be missing out on potential customers and visitors. If your website is not optimized for mobile, you may want to consider hiring a web designer to help update your site.

When you hire a web designer, they will be able to make sure your site looks good on both desktop and mobile devices. They will be able to evaluate your current website design and recommend changes and updates that can help make it look better on mobile. They will be able to use the latest techniques and technologies to ensure your website looks great on all devices.

Final Thoughts

Hiring a web designer to update your website can be a great way to ensure that your site remains fresh and up to date. If you are noticing any of the signs mentioned above, it may be time to consider hiring a web designer. A web designer can help you create a website that is attractive, user-friendly, and optimized for search engine rankings. With a professional web designer on your side, you can rest assured that your website will be functional and engaging for visitors.

Update your website with the help of Hello Digital Marketing. We are a website design company in Winnipeg that helps businesses learn, build and grow their digital footprint with smart and agile website design and digital marketing strategies. We strive to help our clients understand the importance of a great website and how to leverage the tools and processes to increase qualified leads and conversions. Get in touch with us today!